Brand Development | eSight Eyewear

eSight Eyewear is a wearable, assistive tech company that makes visors for individuals living with vision impairment. As a start-up, they required more assets to define their brand. Working with their existing logo, I evolved their brand guidelines, packaging, website design, and B2B and D2C materials along with completing some technical illustrations. Accessibility was at the forefront of every project, so working at an appropriate scale for individuals with low vision posed some design challenges. Clean, legible type and high contrast elements were critical to making this body of work as accessible as possible.